Designing Secondary Meaning Surveys or Inferring Secondary Meaning from Likelihood of Confusion and Genericness Surveys. Simply...

Control groups aid in proving causality in likelihood of confusion studies.

Verdict Success LLC study with 400 online mock jurors in LA County gathered data to shine light on jurors’ fears about jury service.

"It is important that we reopen. . . although not back to normal any time soon." – The Honorable Cormac J. Carney, Chief Judge, United...

B2C or B2B Market Bases. Surveys in trademark infringement cases, seek respondents for all kinds of products from tennis shoes and beauty...

"Use of a product does not qualify one for the sample. Only potential purchasers are included in the survey."

It is crucial that the pilot test is carefully crafted. Like Hamilton, “I’m not throwing away my shot!”