Consumer Surveys

Dr. Cynthia Cohen

Proving Causality in Likelihood of Confusion Studies

Control groups aid in proving causality in likelihood of confusion studies.

Dr. Cynthia Cohen

Survey Decision-Making for B2C and B2B Trademark Infringement Cases

B2C or B2B Market Bases. Surveys in trademark infringement cases, seek respondents for all kinds of products from tennis shoes and beauty...

Dr. Cynthia Cohen

Consumer Hoarding Affects the Universe in Likelihood of Confusion Studies

"Use of a product does not qualify one for the sample. Only potential purchasers are included in the survey."

Dr. Cynthia Cohen

Pilot Surveys – Don’t Throw Away Your Shot!

It is crucial that the pilot test is carefully crafted. Like Hamilton, “I’m not throwing away my shot!”