Dr. Cynthia CohenApr 27, 20203 minSurvey Decision-Making for B2C and B2B Trademark Infringement Cases B2C or B2B Market Bases. Surveys in trademark infringement cases, seek respondents for all kinds of products from tennis shoes and beauty...
Dr. Cynthia CohenMar 28, 20203 minPilot Surveys – Don’t Throw Away Your Shot! It is crucial that the pilot test is carefully crafted. Like Hamilton, “I’m not throwing away my shot!”
